A jack of all trades is a master of none, but oftentimes better than a master of one.
Hi I'm Andrew, a self-taught product designer based in Waterloo, Ontario, Canada with a mixed background ranging from e-commerce to neuroscience. I recently graduated with a B.A. in Psychology and User Experience Design minor from Wilfrid Laurier University.
During entrepreneurial internships with RBC and the Government of Ontario, I experimented with the creation of various digital ventures. Most notably, I founded and built GymBag to $30,000 in sales in 7 months through organic social, UX/CRO, and e-commerce automation.
As an E-Commerce Advisor at Mosaic, I am currently designing e-commerce websites and consulting fellow entrepreneurs to help grow their online businesses. With my contract coming to an end, I am seeking to bridge the gap into a UX/Product Design role.
During entrepreneurial internships with RBC and the Government of Ontario, I experimented with the creation of various digital ventures. Most notably, I founded and built GymBag to $30,000 in sales in 7 months through organic social, UX/CRO, and e-commerce automation.
As an E-Commerce Advisor at Mosaic, I am currently designing e-commerce websites and consulting fellow entrepreneurs to help grow their online businesses. With my contract coming to an end, I am seeking to bridge the gap into a UX/Product Design role.
Strive
Don't put so much emphasis on perfecting minutia that you forget to create something truly great. "Courage is in far shorter supply than genius."
Scale
If you have something valuable to offer to the world, it is your duty to cast the widest net you can.
arriving at design
Story
My first real encounter with design was in natural bodybuilding, a journey that shares many similarities with product design; lots of intentional design but also a lot of trial and error.
Motivated by my love for fitness, I launched GymBag, a fitness goods subscription box, where I unexpectedly ventured into brand and design. Throughout A/B testing and analyzing the results of my implemented design work, I grew curious about the psychology behind design's impact and decided to return to university to pursue into cognition and behavior studies. At GymBag, I was heavily exposed to new software tools in my day-to-day work and began realizing their potential for more scalable impact while at the same time craving greater product ownership than GymBag could offer me.
So, I shut the business down and moved to Waterloo, the nearest tech hub, originally pursuing a blend of tech and psychology (BSc Computer Science and Cognitive Neuroscience). I stuck with psychology and eventually found UX at Laurier which was the perfect triangulation of psychology, design, and business that I had been searching for.
Motivated by my love for fitness, I launched GymBag, a fitness goods subscription box, where I unexpectedly ventured into brand and design. Throughout A/B testing and analyzing the results of my implemented design work, I grew curious about the psychology behind design's impact and decided to return to university to pursue into cognition and behavior studies. At GymBag, I was heavily exposed to new software tools in my day-to-day work and began realizing their potential for more scalable impact while at the same time craving greater product ownership than GymBag could offer me.
So, I shut the business down and moved to Waterloo, the nearest tech hub, originally pursuing a blend of tech and psychology (BSc Computer Science and Cognitive Neuroscience). I stuck with psychology and eventually found UX at Laurier which was the perfect triangulation of psychology, design, and business that I had been searching for.
interests
Dance Music & Hip-hop
When I’m not working or studying, I can typically be found gaming, working out, or designing for fun. All of which pair well with a kick of caffeine and some upbeat rap, techno, house, drum and bass, etc.
